In this prevailing situation, health tourism has emerged as a separate industry with incredible potential. Currently there are about 1,000 houseboats in keralan backwaters from basic to luxury resembling floating minipalaces. This audio file was created from a revision of the article tourism in kerala dated. In this way too, the state is a pioneer in the state. Malappuram is one of the best ayurveda destinations in the state with many fantastic treatments centers, resorts and spas. Kerala, a state in southern india, advertises kerala ayurveda as one of its. Ayurveda,in kerela today is a popular and is being used by many as an alternative way of healing the body mind and soul. From vaidyam to kerala ayurveda revisiting the kerala. About 1012 years back, kerala started with the task of promoting ayurveda on a larger scale. Kerala ayurveda tourism popular ayurveda health centres in kerala. A study of the imperatives and impediments with focus on ecotourism, the tourism sector in kerala.
The god that made kerala had green thumbs and is a gift of sea and mountains. Ayurveda tourism scope of ayurveda tourism ayurveda tour. Competition and need for distinctive positioning of kerala s product. Some of the best ayurvedic treatment centers and resorts in the state are at varkala. Major hospitals are joining hands with the govt in promoting medical tourism. However, the largest number of tourists coming to india for ayurveda.
Fiery colours, awe inspiring headgears, costumes and face designs, the rhythm of the chenda, the intense fragrance of the burning camphor and intense passion all combine to offer you an experience worth a lifetime. The growth rate of tourists flocking for ayurveda is increasing every. Ayurveda in kerala during monsoon the salubrious climate of kerala, natural abundance and the vegetation of the western ghats make it an ideal destination for ayurveda in india. There are many ayurvedic hospitals, clinics, resorts and spas in kerala for the promotion of ayurvedic tourism.
Kerala tourism development corporation ltds performance. Spas in kerala offer a perfect blend of ayurveda and modern wellness therapies. A study from a global perspective with focus on tourism prospects of kerala has made a macro level study of the. Kerala ayurveda is famous for its 5 prolonged treatment, named as panchakarma. Ayurvedic centres with tourism potential building of traditional types of boats like chundan, irattukuthy, vcppu, keltuvallam and house boats. The striking feature of healthcare industry in india is its potential to grow at a much faster rate in the foreseeable future. Famously known as gods own country, kerala is a state located on the malabar coast of southern india. Health insurance companies are beginning to play a major role in medical tourism. Now if you face any kinds of health issues or concerns and want an effective remedy for the same it would certainly be a very good idea to go for a kerala ayurveda tour. Advantages enjoyed by kerala in offering ayurveda as a tourism product. All information material available on this website or the links provided on the site are for educational and informational purposes only. India has originated as one of the most important hubs for medical tourism. Kerala has a strong bond with ayurveda which has lasted for years.
Ayurvedic industrial medicines in the form of a publicprivate consortium named. Miracles like paralysed people walking, incurable diseases cured etc. Kerala ayurveda is a blissful attraction of south india. Ayurveda is a holistic way to improve the physical and mental strength of an individual.
Kerala has,since time immemorial, been the perfect host to practice the same and boasts of a wide range of treatment and research centres. Medical tourism is marketed alongwith ayurveda and other health packages. Ayurveda tourism in malappuram malappuram ayurveda tour. Although ayurveda evolved centuries ago in india, it has only in recent years that it has become a huge selling point for kerala s tourism industry, especially in the months juneaugust.
All are mixed with other treatments like kerala ayurveda. We hold no responsibility for any profit,loss or damage caused by or due to any information available on the site, either directly or indirectly. There is no genuine ayurvedic treatment centre in kerala. Ayurveda has been nurtured on these shores for over a thousand years and the world is slowly awakening to the practical applications of this ancient form of medicine. If you want to get holistic wellness through this ageold medicine system of ayurveda, then the best retreat is kerala. As a part of health tourism, you can find unique treatments of ayurveda for different illnesses, rejuvenation programs, body and beauty care therapies which have been developed over the years by sages and physicians. An e catalogue of kerala tourism videos in the format of an ebook was. Ayurveda in kerala best destinations to go for treatment. Excellent health care and inexpensiveness make kerala, a hot spot for ayurveda tourism.
Medical tourism is marketed along with ayurveda and other health packages. In the decades that followed, kerala tourism was able to transform itself into one of the niche holiday destinations in india. Kerala is already marketed as a health destination mainly for its ayurveda packages. Documents to be submitted along with the application. Tourism policy english 2012 ecotourism society of india. Kerala is the foremost state in india that realized the potential of ayurvedic health tourism and has widely marketed it throughout the state. Kerala ayurveda, ayurveda in kerala, kerala ayurveda tour.
An ecatalogue of kerala tourism videos in the format of an ebook was. During the year 2017, the international tourist arrivals to kerala crossed 10 lakhs and the foreign exchange earnings reached 8,392. Medical treatment combined with leisure activities, fun and fitness. Department of tourism, government of kerala 2011 unique products like backwater tourism and ayurveda emerged as the innovation of tourism industry which attained international recognition. The places offering the best packages in ayurveda in kerala are. In a research article by manoj p k 2010 19, tourism in kerala. Kerala is the only place in the world with an unbroken tradition of ayurveda. Ayurveda harmony of body, mind and soul keralatourism. The oldest system of medicine in the world, ayurveda, had evolved from the erstwhile period of the vedas. Kerala has carried the tradition of ayurveda through the years with utmost dedication. Excl handicrafts enaporia approved by the state central department of tourism.
The state has various ayurveda ashrams that are practicing the ayurvedic treatments for a long time. Even a simple ayurveda massage helps to calm a person. Major hospitals like kims, trivandrum, lake shore and aims in kochi, and mims, calicut have pioneered joining hands with the government promoting medical tourism. The season of monsoon is considered the best time to visit kerala for ayurveda treatments that are at their curative and rejuvenating best. Any kind of traveling or tourism entailed on account of health related factors geared to the purpose of recovery comes under the purview of medical tourism. For people who wish to undergo ayurvedic therapies and massages to revitalize their body and regain their lost energy can get good treatments at cochin. Kerala tourism an observation department of management studies, school of commerce and management studies, kannur university 53 chapter 4 53 a system of medicine which goes for treating the person and not the disease cannot have a universal cure for people from all climes. Ayurvedic tourism has been long popular in india but kerala is the only state of the country where this form of tourism has been flourishing for a long period of time.
Kerala, a state situated on the tropical malabar coast of southwestern india, is one of the most. Movement for healthcare, mostly termed medical tourism, has been a sector. Medical tourism, promoted by traditional systems of medicine like ayurveda and siddha. Ayurveda uses natural therapies to treat an individual in order to attain the perfect balance of body, mind and soul. Somatheeram ayruveda resort near kovalam, kottakkal arya vaidya shala which is a hospital, beach and lake ayurveda resort and surya samudra spa niraamaya at tivandrum, keralyeem ayurvedic resort near allepey and ayurkshethra at kumarakom.
Indonesia and less than half of philippines from tourism in comparison. Ayurveda, literally meaning the science of life, has originated from the rig vedic era around 2000 bc. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The treatments of kerala ayurveda not belonged to real ayurveda. Here one can see many ayurvedic medical colleges and hospitals across the state. Ayurveda in wayanad kerala kerala has emerged as a popular ayurveda tourism destination because of the numerous ayurveda treatment centers and resorts providing highquality health care.
This paper covers the various aspects of ayurvedic tourism in. Kerala is situated between the ever green western ghats in the east and deep blue arabian sea in the west and it is a beautiful landscape, showing unique geographical diversity distinct from other states of india. The earlier approach of preparing an endstate master plan for guiding and controlling future development patterns has been found to be too rigid. Kerala tourism 2020 travel guide, kerala india packages.
The state has given great emphasis on eco tourism and new experiments are being done to take tourism nearer to the general public. Home to a vast network of brackish lagoons called backwaters, ayurvedic massages, wildlife sanctuaries, sprawling tea gardens, hillstations, palm treelined beaches and colourful dance forms, kerala has everything on offer to take your pick from. Apart from nature and culture, kerala has a unique opportunity in the area of medical tourism. Kerala is already being marketed as a popular health destination for its famous ayurveda health packages. An ancient ritualistic form of worship, the folk art theyyam is a blend of dance, music and fervent devotion. Marketing ayurveda as part of the health tourism has brought a new definition to vacationing in india itself. Aggressive marketing campaigns launched by the kerala tourism development corporationthe government agency that oversees tourism prospects of the statelaid the foundation for the growth of the tourism industry. Kerala has its traditional medical systems like ayurveda, sidha, naturopathy, panchakarma, kalari. They offer best ayurveda holiday packages for people who wish to rejuvenate their body and mind. In kerala ayurveda is not just a healthcare system but it is a part and parcel of every aspect of life, in kerala. Kerala is probably the only state in india where ayurveda is used as a mainstream medicine.
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